Content Guidelines

Background Information

What is Didacte?

Didacte is a Software as a Service (SaaS), which means that we do not offer consulting services, but rather an online solution. Our application is a Learning Management System (LMS) that allows you to create and distribute online training.


Each Didacte client creates its own learning platform and chooses a plan according to the nature of its project. To help them better understand and use our tool, we put a lot of emphasis on the educational content and awareness of our customers.

Purpose of the blog

The Didacte blog is a collection of practical and inspiring texts for our readers. Our audience is mainly French-speaking, but all articles are translated into English to facilitate distribution.


Each article published on Didacte must support one or more of the following objectives

    • Attract new prospects to our website (SEO)

    • Convince qualified prospects to try our product (conversion)

    • Help our current customers to better use their platform (retention)

    • Communicate our company philosophy and culture (employer branding)

Audience

Our product and our articles are aimed at 2 audiences with different goals:

Train their employees

This is our main target clientele. Didacte is positioned as a solution for the efficient management of growing companies. We, therefore, want to address issues that may be relevant to human resources or to the company's management team.

Developing their business

This customer base is broader as it includes both large training companies and solopreneurs with smaller scale projects. Didacte is therefore positioned as a strategic tool for courses sales and new market development.

Tone and style

As a brand, we like to describe Didacte as bold, human, supportive, informal, confident and practical. In the blog, we want this personality to be perceptible by the reader.


If we choose a more direct approach to "wake up" the reader (slap in the face), we try to include ourselves so that we don't seem to humiliate or diminish them. The idea is to get a message across, without shocking the person.


We also try to keep our content concise, effective and clear. As much as possible, we avoid long sentences and metaphors that are too complex.


When we talk about Didacte, we mostly speak in "we", but the "I" can be accepted if the author wants to make a more personal suggestion. In the blog, we try as much as possible to address the reader, ideally with "you".


Jokes can be made if they are respectful and tasteful!

Editorial Guide

Types of articles

There are two main goals when writing:

    1. Create a new article to address a specific topic

    2. Update an existing article

For an update of an article, we expect a rewriting of the text to better adapt to the reality of the current market and improve the referencing. It's like writing a new article, but with an existing URL.

Blog posts can take many forms, but we prefer :

  • Guides or tutorials

  • Lists of tools, ideas or trends

  • Case studies or market analysis

Other ideas are always welcome!

Text structure

Here are the general rules for our blog posts:

  • About 750 to 1200 words

  • Short and attractive title, with the keyword at the beginning

  • Short and dynamic introduction that arouses curiosity

  • Subheadings to break up the text (h2 and h3) that also contain keywords

  • Sentences of about 20 words maximum

  • Paragraphs of 1 to 3 sentences maximum

  • Form points encouraged for lists (keep it consistent, e.g. always start with an action verb)

  • Bold key concepts or phrases

  • Italicize when addressing the reader more directly, often with an exclamatory or interrogative sentence

  • Conclusion that provides food for thought and encourages action

Images

Our team takes care of choosing the main image for the article. If there are images to be inserted in the text, you can place them in the Google Doc and send the originals with the article to marketing@didacte.com. The images must be at least 1920 pixels wide and royalty free.

Call to action

Obviously, when you want to convert, you have to be able to link Didacte to the published article. When writing, it is good to think of angles that can be used to bridge the gap between the problem presented and how Didacte can become a solution.


You can make calls to action in the text or in the conclusion, depending on the topic. Calls to action should come from a real intention to help, not be pushy or trap the reader. We want it to evoke real curiosity from the qualified prospect.


We normally identify 3 articles to include in the text, but you can add more depending on the relevance.

Text review

We expect to receive articles that are almost ready for publishing. Please make the linguistic revision of your text before submitting them.


Our team reserves the right to make changes to improve readability, comprehension and SEO.

For any important changes, you will be consulted!